As the Lead Designer for AT&T TV, I developed a series of Empty State illustrations to enhance user experience during moments when there was no content to display. I used simple visual metaphors and concise text, adding elements of delight, humor, and fun. Additionally, I created a comprehensive AT&T TV Illustration Style-guide to ensure consistency across the platform.
Role: Lead UI Designer
Platform: TV, Mobile, Tablet
Skills: Requirements gathering, word clouding, visual audit, modular designing, stakeholder presentations & demos, aligning design milestones under strict timelines.
Identity Mosaics
I created an Identity Mosaic that captures AT&T TV UI components across various sections of the app to get a sense of the overall style that matches with the illustration style.
Fidelity Spectrum
As part of the immersion process, I started with the lowest density line drawing of the metaphor, then adding more definition to the shape.
Execution
Derived from candidate versions, I created visual mockups for mobile, web and 10ft to put these illustrations in context.
Illustration Style Guide
A style guide was created as a reference for artist and designers, highlighting basic fundamental rules when creating illustrative artwork.
