Working with AT&T Brand, Corporate Accessibility & Technology Office (CATO), and Trademark Legal Team, we develop a set of design standards, rules and guidelines for a consistent iconography system across AT&T.
Role: Lead UI Designer
Platform: TV, mobile, tablet, web
Skills: Requirements Gathering, Systems Designing, Modular Designing, Stakeholders Presentation and Demos, Aligning design milestones under strict timelines.
AT&T TV
I was part of the team that worked on AT&T TV iconography system.
AT&T U-verse
In partnership with AT&T Brand and Trademark Legal, I led the delivery and implementation of iconography system for U-verse TV, mobile and tablet. Working with Human Factors labs, we tested candidate versions to ensure each visual metaphor successfully convey clear messaging for each function or feature of the icon. The iconography system should be flexible and scalable from smaller screens to larger formats, such as print collaterals.
