AT&T U-verse had undergone 7 major updates over the lifetime of the service. Each update increased SUS and Hedonics scores which helped win multiple J. D. Power Awards. As lead designer, I worked with multiple teams such as AT&T Brand, developers, vendors, product owners and research team to bring best-in-class experience and designs for U-verse TV, mobile and tablet.

Role: Lead UI Designer

Platform: TV, Mobile, Tablet, Web

Skills: Requirements Gathering, Storyboarding, Concept Designing, Prototyping, Systems Designing, Modular Designing, Presenting to Stakeholders, Aligning design milestones across strict timelines.

LATEST TV CLIENT DESIGNS v2.6.1

I worked on UI/UX customization for U-verse that spans across 10ft, Mobile and Tablet.

U-verse Program Guide
Browse Panel
Browse Future Shows
Favorites Panel
Video Transport Bar
Options Panel (via Menu)

U-verse Mobile & Tablet

I closely collaborated with external design agencies (such as Frog, Piksel and Method) for Mobile and Tablet projects that spanned from brand guidance, art-direction, and formulating strategies for creating digital content for marketing collaterals.

Ensuring brand consistency across multiple platforms was the main focus, bringing together signature UI elements such as color, fonts, iconography etc.